Advanced brand management : from vision to valuation / Paul Temporal [book]
Material type:
TextPublication details: New York : Wiley, 2002Description: xv, 296 p. ; 24 cmSubject(s): LOC classification: - HD 69.B7 T45A 2002
Contents:
The changing roles of brand management
Brand architecture
E-brand management and customer relationship
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 T45A 2002 (Browse shelf(Opens below)) | Available | F066782 |
Total holds: 0
Includes index
The changing roles of brand management
Brand architecture
E-brand management and customer relationship
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