Consumer Behavior : Buying, Having and Being / Michael R. Solomon
Material type:
TextPublication details: Harlow, England : Pearson Education, 2018Edition: 12th ed. Global EditionDescription: 623 p. : ill. ; 28 cmISBN: - 9781292153100
- 1292153105
- HF 5415.32 S64C 2018
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 S64C 2018 (Browse shelf(Opens below)) | Available | B008900 | ||||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 S64C 2018 (Browse shelf(Opens below)) | C.2 | Available | BG001879 |
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| HF 5415.32 S48C 2016 Consumer behaviour / | HF 5415.32 S64C 2002 Consumer behavior : buying having and being | HF 5415.32 S64C 2018 Consumer Behavior : | HF 5415.32 S64C 2018 Consumer Behavior : | HF 5415.33 A57C 1998 Consumer behaviour : a european perspective / | HF 5415.33 C66 2004 Consumer behavior : | HF 5415.33 C66 2004 Consumer behavior : |
Includes bibliographical references and index
Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
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