Consumer Behavior : Buying, Having and Being / Michael R. Solomon
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292153100
- 1292153105
- HF 5415.32 S64C 2018
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 S64C 2018 (Browse shelf(Opens below)) | Available | B008900 | ||||
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 S64C 2018 (Browse shelf(Opens below)) | C.2 | Available | BG001879 |
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF 5415.32 S48C 2016 Consumer behaviour / | HF 5415.32 S64C 2002 Consumer behavior : buying having and being | HF 5415.32 S64C 2018 Consumer Behavior : | HF 5415.32 S64C 2018 Consumer Behavior : | HF 5415.33 A57C 1998 Consumer behaviour : a european perspective / | HF 5415.33 C66 2004 Consumer behavior : | HF 5415.33 C66 2004 Consumer behavior : |
Includes bibliographical references and index
Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
There are no comments on this title.