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Principles of Marketing / Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Pearson Education, 2016 London :Edition: 16th edDescription: 731 p. : ill. ; 28 cmISBN: - 9781292092485
- HF 5415 K67P 2016
Contents:
Defining Marketing and the Marketing Process
Understanding the Marketplace and Customer Value
Designing a Customer Value-Driven Strategy and Mix
Extending Marketing
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 K67P 2016 (Browse shelf(Opens below)) | Available | B008919 |
Total holds: 0
Defining Marketing and the Marketing Process
Understanding the Marketplace and Customer Value
Designing a Customer Value-Driven Strategy and Mix
Extending Marketing
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