Integrated advertising, promotion, and marketing communications / Kenneth E. Clow & Donald Baack
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292222691
- HF 5415.123 C56I 2018
Contents:
The IMC foundation
IMC advertising tools
Digital and alternative marketing
IMC promotional tools
IMC ethics, regulation, and evaluation
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C56I 2018 (Browse shelf(Opens below)) | Available | B008992 |
Total holds: 0
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HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2018 Integrated advertising, promotion, and marketing communications / | HF 5415.123 D69V 2000 Value-based marketing : marketing strategies for corporate growth and shareholder value | HF 5415.123 F54M 1999 Marketing communications : | HF 5415.123 F54M 1999 Marketing communications : |
The IMC foundation
IMC advertising tools
Digital and alternative marketing
IMC promotional tools
IMC ethics, regulation, and evaluation
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