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Customer loyalty and supply chain management : business-to-business customer loyalty analysis / Ivan Russo and Ilenia Confente.

By: Contributor(s): Material type: TextTextSeries: Routledge studies in business organizations and networksPublication details: New York : Routledge, 2018Edition: First EditionDescription: xvi, 125 pages : 24 cmISBN:
  • 9781138060845 (hardback)
Subject(s): LOC classification:
  • HF 5415.525 R87C 2018
Contents:
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5415.525 R87C 2018 (Browse shelf(Opens below)) Available F067755
Total holds: 0

Includes bibliographical references and index.

Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.

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