Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen & James Makens
Material type:
TextPublication details: 2014 Harlow : Pearson,Edition: 6th edDescription: II, 630 p. : ill. ; 28 cmISBN: - 9781292020037
- TX 911.3.M3 K67M 2014
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 K67M 2014 (Browse shelf(Opens below)) | Available | B009142 |
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| TX 911.3.M3 D38M 2006 MArketing destinations and venues : for conferences, conventions and business events / | TX 911.3.M3 H78M 2002 Marketing hospitality | TX 911.3.M3 K67M Marketing for hospitality and tourism / | TX 911.3.M3 K67M 2014 Marketing for hospitality and tourism / | TX 911.3.M3 P68M 1990 Marketing hospitality | TX 911.3.M3 R39H 2005 Heads in beds : | TX 911.3.M3 R44H 2010 Hospitality marketing management / |
1. Introduction: Marketing for hospitality and tourism page 1-34 -- 2. Service characteristics of hospitality and tourism marketing page 35-60 -- 3. The marketing environment page 61-92 -- 4. The role of marketing in strategic planning page 93-122 -- 5. Marketing information systems and marketing research page 123-162 -- 6. Consumer markets and consumer buying behavior page 163-192 -- 7. Organizational buyer behavior of group market page 193-216 -- 8. Market segmentation, targeting, and positioning page 217-246 -- 9. Designing and managing products page 247-284
10. Internal marketing page 285-310 -- 11. Pricing Products: Pricing considerations, approaches, and strategy page 311-348 -- 12. Distribution channels page 349-378 -- 13. Promoting products: Communication and promotion policy and advertising page 379-422 -- 14. Promoting products: Public relations and sales promotion page 423-452 -- 15. Professional sales page 453-494 -- 16. Direct and online marketing: Building customer relationships page 495-528 -- 17. Destination marketing page 529-566 -- 18. Next year's marketing plan page 567-600
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