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E-commerce 2019 / Kenneth C. Laudon & Carol Guercio Traver
Material type:
TextPublication details: Pearson, 2020 Harlow :Edition: 15th edDescription: 912 p. : ill. ; 26 cmISBN: - 9781292303178
- HF 5548.32 L38E 2020
Contents:
1. Introduction to E-commerce page 38-89 -- 2. E-commerce infrastructure page 90-165 -- 3. Building an E-commerce presence page 166-231 -- 4. E-commerce security and payment systems page 232-321 -- 5. E-commerce business strategies page 322-377 -- 6. E-commerce marketing and advertising page 378-463 -- 7. Social, mobile, and local marketing page 464-535 -- 8. Ethics, law, and E-commerce page 536-631 -- 9. Online media page 632-699 -- 10. Online communities page 700-743 -- 11. E-commerce retail and services page 744-809 -- 12. B2B E-commerce page 810-876
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5548.32 L38E 2020 (Browse shelf(Opens below)) | Available | B009155 |
Total holds: 0
1. Introduction to E-commerce page 38-89 -- 2. E-commerce infrastructure page 90-165 -- 3. Building an E-commerce presence page 166-231 -- 4. E-commerce security and payment systems page 232-321 -- 5. E-commerce business strategies page 322-377 -- 6. E-commerce marketing and advertising page 378-463 -- 7. Social, mobile, and local marketing page 464-535 -- 8. Ethics, law, and E-commerce page 536-631 -- 9. Online media page 632-699 -- 10. Online communities page 700-743 -- 11. E-commerce retail and services page 744-809 -- 12. B2B E-commerce page 810-876
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