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Electronic commerce : a managerial and social networks perspective / Efraim Turban ... [et al.] [electronic resource]

By: Contributor(s): Material type: Computer fileComputer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer, 2015Edition: Eighth editionDescription: 1 online resource (xxxix, 793 pages) : illustrationsISBN:
  • 9783319100913 (E-book)
Subject(s): LOC classification:
  • HF 5548 T87E 2015
Online resources:
Contents:
Overview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
E-Book E-Book SPU Library, Bangkok (Main Campus) HF 5548 T87E 2015 (Browse shelf(Opens below)) Available 9783319100913
Total holds: 0

Includes bibliographical references and index

Overview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects

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