Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston [electronic resource]
Material type:
Computer filePublication details: Cham, Switzerland : Springer, 2019Description: 1 online resourceISBN: - 9783319892924 (E-book)
- HF 5411 H46E 2019
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5411 H46E 2019 (Browse shelf(Opens below)) | Available | 9783319892924 |
Forget the "nobody-knows-anything" mantra: it's time for entertainment science! -- The fundamentals of entertainment -- Why entertainment products are unique : key characteristics -- Why entertainment markets are unique: key characteristics -- Creating value, making money: essential business models for entertainment products -- The consumption side of entertainment -- Entertainment product decisions, episode 1: the quality of the entertainment experience -- Entertainment product decisions, episode 2: search qualities and unbranded signals -- Entertainment product decisions, episode 3 : brands as quality signals -- Entertainment product decisions, episode 4 : how to develop new successful entertainment products -- Entertainment communication decisions, episode 1 : paid and owned channels -- Entertainment communication decisions, episode 2 : "earned" channels -- Entertainment distribution decisions -- Entertainment pricing decisions -- Integrated entertainment marketing: creating blockbusters and niche products by combining product, communication, distribution, and pricing decisions
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