Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138332089
- HF 5415.13 A47A 2019
Contents:
Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 A47A 2019 (Browse shelf(Opens below)) | Available | F068112 |
Total holds: 0
Includes bibliographical references (pages 411-416) and index.
Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation
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