Managing media and digital organizations / Eli M. Noam [electronic resource]
Material type:![Computer file](/opac-tmpl/lib/famfamfam/CF.png)
- 9783319712888 (E-book)
- P 96.M34 N62M 2018
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | Course reserves | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | P 96.M34 N62M 2018 (Browse shelf(Opens below)) | Available | 9783319712888 |
หลักการสื่อสารออนไลน์ (PRINCIPLES OF COMMUNICATION FOR ONLINE MEDIA) ภาคการศึกษาที่ 2 |
Introduction -- The Information Environment -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- Demand and Market Analysis for Media and Technology -- Marketing of Media and Information -- Pricing of Media and Information -- Distribution of Media and Information -- Accounting in Media and Information Firms -- Strategy Planning in Media and Information Firms -- Concluding Observations
There are no comments on this title.