Interactive packaging design : the interactivity in packaging design can cause users' emotional interaction, thus generating the will to purchase, wich is the significance of interactive packaging design / Peng Chong
Material type: TextPublication details: London : Design Media, 2018Description: 247 pages : illustrations ; 25 cmISBN:- 9781912268535
- NC 1002 P33I 2018
Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds | |
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General Book | SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N | NC 1002 P33I 2018 (Browse shelf(Opens below)) | Available | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | F068155 |
What’s interactive packaging? -- Design principles of interactive packaging -- Establishment of “interactive relationship” in interactive packaging design -- Design factors in interactive packaging design -- Technology application in interactive packaging design.
With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The interactivity in packaging design can cause users’ emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what's interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large number of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design. -- from back cover.
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