Marketing 5.0 Technology for Humanity / Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781119668510
- HF 5415.1265 K67M 2021
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 K67M 2021 (Browse shelf(Opens below)) | C.1 | Available | B009198 | |||
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 K67M 2021 (Browse shelf(Opens below)) | C.2 | Available | B009199 |
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF 5415.1265 K47L 2011 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / | HF 5415.1265 K53S 2002 Strategic electronic marketing : | HF 5415.1265 K67M 2021 Marketing 5.0 Technology for Humanity / | HF 5415.1265 K67M 2021 Marketing 5.0 Technology for Humanity / | HF 5415.1265 K67M 2024 Marketing 6.0 : The Future is Immersive / | HF 5415.1265 L48S 1996 Selling on the net : the complete guide | HF 5415.1265 M34H 2018 How to kickstart your digital marketing / |
Part I : Introduction p.1-2 -- Welcome to Marketing 5.0 : Technology for Humanity p.3-16
Part II : Challenges Marketers Face in a Digital World p.17-18 -- Generation Gap: Marketing to Baby Boomers,X,Y,Z, and Alpha p.19-34 -- Prosperity Polarization : Creating Inclusivity and Sustainability for Society p.35-50 -- Digital Divide: Making Tech Personal, Social, and Experiential p.51-68
Part III : New Strategies For Tech-Empowered Marketing p.69-70 -- The Digital-Ready Organization: One Strategy Doesn't Fit All p.71-88 -- The Next Tech: It's Time for Human-Like Technologies to Take Off p.89-106 -- The New CX: Machines Are Coo,but Humans Are Warm p.107-126
Part IV : New Tactics Leveraging Marketing Tech p.127-128 -- Data-Driven Marketing: Building a Data Ecosystem for Better Targeting p.129-142 -- Predictive Marketing: Anticipating Market Demand with Proactive Action p.143-156 -- Contextual Marketing: Making a Personalized Sense-and-Respond Experience p.157-168 -- Augmented Marketing: Delivering Tech-Empowered Human Interaction p.169-180 -- Agile Marketing: Executing Operations at Pace and Scale p.181-194
There are no comments on this title.