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Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri [electronic resource]
Material type:
Computer filePublication details: Cham, Switzerland : Springer, 2018Description: 1 online resource (xxiv, 213 pages) : illustrationsISBN: - 9783319498492 (E-book)
- G155.A1 C35T 2018
Contents:
An Introduction to Travel Marketing -- The Tourism Industry: An Overview -- The Marketing Environment --
-- Integrated Marketing Communications -- Strategic Planning and the Marketing Effectiveness Audit -- Tourism Economics -- The Airline Product -- Tourism Supply and Demand -- The Airline Product -- Airline Schedules Planning and Route Development -- Aircraft Operating Costs and Profitability
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | G155.A1 C265 2018 (Browse shelf(Opens below)) | Available | 9783319498492 |
Total holds: 0
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| G 155.A1 B66W 2016 Worldwide destinations : | G 155.A1 B67M 1999 Managing tourism growth : issues | G 155.A1 B87C 1995 Change in tourism : people, places, processes | G155.A1 C265 2018 Travel marketing, tourism economics and the airline product : an introduction to theory and practice / | G 155.A1 C48S 1998 A survey of Thai arts and architectural attractions : a manual for tourist guides | G 155.A1 C48S 1998 A survey of Thai arts and architectural attractions : a manual for tourist guides | G 155.A1 C48S 1998 A survey of Thai arts and architectural attractions : a manual for tourist guides |
An Introduction to Travel Marketing -- The Tourism Industry: An Overview -- The Marketing Environment --
-- Integrated Marketing Communications -- Strategic Planning and the Marketing Effectiveness Audit -- Tourism Economics -- The Airline Product -- Tourism Supply and Demand -- The Airline Product -- Airline Schedules Planning and Route Development -- Aircraft Operating Costs and Profitability
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