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eMarketing : The essential guide to marketing in a digital world / Rob Stokes [electronic resource]
Material type:
Computer filePublication details: Cape Town : Quirk Education, 2013Edition: Fifth EditionDescription: 1 Online resourceISBN: - 9780620565158
- HF 5415.1265 S76E 2013
Contents:
Think -- Digital marketing strategy -- Market research -- Content marketing strategy -- Create -- User experience design -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Search engine optimisation (SEO) -- Search advertising -- Online advertising -- Affiliate marketing -- Video marketing -- Social media channels -- Social media strategy --Email marketing -- Mobile marketing -- Optimise -- Data analytics -- Conversion optimisation
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.1265 S76E 2013 (Browse shelf(Opens below)) | Available | EB000014 |
Total holds: 0
Includes index and glossary
Think -- Digital marketing strategy -- Market research -- Content marketing strategy -- Create -- User experience design -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Search engine optimisation (SEO) -- Search advertising -- Online advertising -- Affiliate marketing -- Video marketing -- Social media channels -- Social media strategy --Email marketing -- Mobile marketing -- Optimise -- Data analytics -- Conversion optimisation
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