Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type: TextPublication details: Boston : Pearson, 2015Edition: 12th EditionDescription: 672 pages : illustrations ; 28 cmISBN:- 9781292016788
- HF 5415 A75M 2015
Contents:
defining marketing and the marketing process -- understanding the marketplace and customer value -- designing a customer value-driven marketing strategy and marketing mix
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 A75M 2015 (Browse shelf(Opens below)) | Available | F068813 |
Total holds: 0
Includes appendix, glossary and index
defining marketing and the marketing process -- understanding the marketplace and customer value -- designing a customer value-driven marketing strategy and marketing mix
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