Marketing 6.0 : The Future is Immersive / Philip Kotler, Hermawan Kartajaya & Setiawan Iwan
Material type: TextPublication details: Hoboken, NJ : John Wiley & Sons, 2024Description: VII, 247 p. : ill. ; 24 cmISBN:- 9781119835219
- Marketing 6.0
- HF 5415.1265 K67M 2024
Contents:
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 K67M 2024 (Browse shelf(Opens below)) | Available | B009271 |
Total holds: 0
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
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