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Advertising promotion : supplemental aspects of integrated marketing communications [book]
Material type:
TextPublication details: Fort Worth, TX. : The Dryden Press, 2000Edition: 5 th edDescription: xxix, 674 p. : ill. ; 29 cmISBN: - 0030211131
- HF 5823 S54A 2000
Contents:
The concept, practice, and environment of integrated, marketing, communication
Integrated marketing communications from the customer's perspective : targeting, communicating and persuading
New products brand names, logos packages, and point-of -purchase materiais
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | BG001472 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | C.2 | Available | B006728 | |||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | C.3 | Available | B001573 | |||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | E100522 | ||||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | E100921 |
Total holds: 0
Includes index
The concept, practice, and environment of integrated, marketing, communication
Integrated marketing communications from the customer's perspective : targeting, communicating and persuading
New products brand names, logos packages, and point-of -purchase materiais
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