Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0256136963
- 0256136971 (international students ed.)
- HF 5823 B44I 1995
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44I 1995 (Browse shelf(Opens below)) | C.1 | Checked out | 03/10/2018 | E101743 | ||
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 B44I 1995 (Browse shelf(Opens below)) | Available | E102497 |
Total holds: 0
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HF 5823 B44A 2007 Advertising and promotion : | HF 5823 B44A 2015 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B44I 1990 Introduction to advertising and promotion management / | HF 5823 B44I 1995 Introduction to advertising and promotion : | HF 5823 B44I 1995 Introduction to advertising and promotion : | HF 5823 B44I 1995 Introduction to advertising and promotion : | HF 5823 B44I 1995 Introduction to advertising and promotion : |
Includes bibliographical references (p. 721-738) and index
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