Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 B44I 1995 (Browse shelf(Opens below))	C.1	Checked out	03/10/2018	E101743
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5823 B44I 1995 (Browse shelf(Opens below))		Available		E102497

Total holds: 0

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Includes bibliographical references (p. 721-738) and index

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