Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0256261903 (alk. paper)
- HF 5415.3 P37C 1999
Contents:
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.3 P37C 1999 (Browse shelf(Opens below)) | Available | B004339 |
Total holds: 0
Includes glossry and index
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
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