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Strategic marketing / David W. Cravens.

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 6th edDescription: xvi, 752 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.135 C72S 2000 (Browse shelf(Opens below))	Available		B001194

Total holds: 0

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Previous	HF 5415.13 P53M 2000 Market-led strategic change : transforming the pro	HF 5415.13 W34M 1999 Marketing strategy :	HF 5415.135 C72S 1994 Strategic marketing /	HF 5415.135 C72S 2000 Strategic marketing /	HF 5415.135 J34S 2009 Strategic marketing /	HF 5415.135 K47S 1998 Strategic marketing problems :	HF 5415.135 K47S 1998 Strategic marketing problems :	Next

Includes bibliographical references and index.

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