Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0072552174 (alk. paper)
- 0071215050 (international : alk. paper)
- HF 5415.13 P47M 2004
Contents:
Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans
Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 P47M 2004 (Browse shelf(Opens below)) | Available | นักศึกษาบริจาค | F057930 |
Total holds: 0
Includes bibliographical and index
Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans
There are no comments on this title.
Log in to your account to post a comment.