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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book]
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2004Edition: 7th edDescription: xix, 876 p. ; 25 cmISBN: - 0072552174 (alk. paper)
- 0071215050 (international : alk. paper)
- HF 5415.13 P47M 2004
Contents:
Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 P47M 2004 (Browse shelf(Opens below)) | Available | นักศึกษาบริจาค | F057930 |
Total holds: 0
Includes bibliographical and index
Section ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans
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