Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0324271905
- HF 5837 P37A 2004
Contents:
Advertising from a marketing communications perspective
The research foundation Part One : understanding clients and buyers
The research foundation Part Two : market, product, and competitive analyses
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5837 P37A 2004 (Browse shelf(Opens below)) | Available | B007850 |
Total holds: 0
Includes index
Advertising from a marketing communications perspective
The research foundation Part One : understanding clients and buyers
The research foundation Part Two : market, product, and competitive analyses
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