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Hospitality marketing management / Robert D. Reid, David C. Bojanic
Material type:
TextPublication details: Hoboken, N.J.: John Wiley & Sons, 2006Edition: 4th edDescription: xii, 626 pISBN: - 0471476544(cloth)
- TX 911.3.M3 R44H 2006
Contents:
Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 5: General Shelves (ENGLISH): Q-T | TX 911.3.M3 R44H 2006 (Browse shelf(Opens below)) | Available | F055328 |
Total holds: 0
Includes index
Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
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