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The globalization of tourism and hospitality : a strategic perspective / Tim knowles, Dimitrios Diamantis, Joundallah Bey EI-Mourhabi [book]
Material type:
TextPublication details: Australia : Thomson, 2004Edition: 2nd edDescription: xiii, 321 p ; 25 cmISBN: - 1844800466
- G 155.A1 K56G 2004
Contents:
Tourist policy resorts and life cycle theories--The globalization agenda of tourism--The influences of marketing on travel tourism and hospitality--Marketing communication--Global branding--Destination image and eco-tourism--Implications for sustainability
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | G 155.A1 K56G 2004 (Browse shelf(Opens below)) | Available | F055086 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | G 155.A1 K56G 2004 (Browse shelf(Opens below)) | Available | B004860 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | G 155.A1 K56G 2004 (Browse shelf(Opens below)) | C.2 | Available | BG000224 |
Total holds: 0
Includes index
Tourist policy resorts and life cycle theories--The globalization agenda of tourism--The influences of marketing on travel tourism and hospitality--Marketing communication--Global branding--Destination image and eco-tourism--Implications for sustainability
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