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Electronic media management / Peter K. Pringle, Michael F. Starr.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Oxford, 2006Edition: 5th edDescription: xv, 415 pISBN:
  • 0240806395
  • 9780240808727
  • 9780240806396
Subject(s): LOC classification:
  • HE 8689.6 P74E 2006
Contents:
Broadcast station management--Financial management--Broadcast programming--Broadcast sales--Broadcast promotion and marketing--Broadcast regulations--Managing the cable television system--Public broadcast station management--Entry into the electroninc media business
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HE 8689.6 P74E 2006 (Browse shelf(Opens below)) Available F066740
General Book General Book SPU Library, Khon Kaen campus General Books (ENGLISH) General Shelves (English) HE 8689.6 P74E 2006 (Browse shelf(Opens below)) Available F056030
Total holds: 0

Includes appendix glossary and index

Broadcast station management--Financial management--Broadcast programming--Broadcast sales--Broadcast promotion and marketing--Broadcast regulations--Managing the cable television system--Public broadcast station management--Entry into the electroninc media business

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