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Advertising and new media / Christina Spurgeon.
Material type:
TextPublication details: London : Routledge, 2008Description: 135 p. ; 24 cmISBN: - 9780415430340 (hardback : alk. paper)
- 0415430348 (hardback : alk. paper)
- 9780415430357 (pbk. : alk. paper)
- 0415430356 (pbk. : alk. paper)
- 9780203935521 (ebook)
- 0203935527 (ebook)
- HF 6146.I58 S68A 2008
Contents:
Advertising and the new media of mass conversation
From the long tail to madison and vine trends in advertising and new media
Integrating interactivity : globalization and the gendering of creative advertising
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 6146.I58 S68A 2008 (Browse shelf(Opens below)) | Available | F057475 |
Total holds: 0
Includes index
Advertising and the new media of mass conversation
From the long tail to madison and vine trends in advertising and new media
Integrating interactivity : globalization and the gendering of creative advertising
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