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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. [book]
Material type:
TextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, 2000Description: 280 p. : ill. ; 24 cmISBN: - 0844225223
- HF 1416 S38C 2000
Contents:
Transitioning into the 21st-century marketplace
Understanding the emerging global marketplace
How marketing communication works
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | Available | B006720 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | C.2 | Available | BG001504 |
Total holds: 0
Includes appendix and index
Transitioning into the 21st-century marketplace
Understanding the emerging global marketplace
How marketing communication works
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