Branding governance : a participatory approach to the brand building process / Nicholas Ind, Rune Bjerke [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470030752 (cloth)
- 0470030755 (cloth)
- HD 69.B7 I52B 2007
Contents:
Two concepts of brand building
Participatory branding and the assemblage
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 I52B 2007 (Browse shelf(Opens below)) | Available | F058411 |
Total holds: 0
Includes index
Two concepts of brand building
Participatory branding and the assemblage
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