Marketing in travel and tourism [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780750686938
- G 155.A1 M52M 2009
Contents:
The meaning of markeing in travel and tourism
Understanding the consumer and the marketing mix in travel
Planning for marketing strategy and short-term operational objectives and compaigns
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | G 155.A1 M52M 2009 (Browse shelf(Opens below)) | Available | F060647 |
Total holds: 0
The meaning of markeing in travel and tourism
Understanding the consumer and the marketing mix in travel
Planning for marketing strategy and short-term operational objectives and compaigns
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