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Television and new media : must-click TV / Jennifer Gillan [book]
Material type:
TextPublication details: New York : Routledge, 2011ISBN: - 9780415802376 (hbk)
- 9780415802383 (pbk)
- 9780203875032 (pbk)
- PN 1992.3.U5 G54T 2011
Contents:
Introduction : it's network tv
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Conclusion
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | PN 1992.3.U5 G54T 2011 (Browse shelf(Opens below)) | Available | F061825 |
Total holds: 0
Includes index
Introduction : it's network tv
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Conclusion
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