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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott [book]
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Description: xix, 458 p. ; 23 cmISBN: - 9781119070481
- How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
- New rules of marketing and PR
- HF 5415.1265 S36N 2015
Contents:
How the web has changed the rules of marketing and PR
Web -based communications to reach buyers directly
Action plan for harnessing the power of the new rules
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 S36N 2015 (Browse shelf(Opens below)) | Available | F066737 |
Total holds: 0
Includes index
How the web has changed the rules of marketing and PR
Web -based communications to reach buyers directly
Action plan for harnessing the power of the new rules
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