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Persuasive communication : how audiences decide / Richard O. Young
Material type:
TextPublication details: New York, NY : Routledge, Taylor & Francis Group, 2017Edition: 2nd edDescription: xiii, 464 p. : ill. ; 26 cmISBN: - 9781138920378
- HF 5718 Y66P 2017
Contents:
Understanding rational decision making
Understanding intuitive decision making
Understanding emotional decision making
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5718 Y66P 2017 (Browse shelf(Opens below)) | Available | F066955 |
Total holds: 0
Includes index
Understanding rational decision making
Understanding intuitive decision making
Understanding emotional decision making
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