Strategic communication: New agendas in communication / Anthony Dudo & LeeAnn Kahlor, Editor
Material type:
TextPublication details: New York : Routledge, 2017Description: xii, 191 pages ; 23 cmISBN: - 9781138184794
- Strategic communication
- P 90 S87 2017
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | P 90 S87 2017 (Browse shelf(Opens below)) | Available | F068043 | |||
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | P 90 S87 2017 (Browse shelf(Opens below)) | Available | B008839 |
Includes bibliographical references and index
A story about stories in strategic communication page 1-19
Strategic storytelling: Narrative messaging in entertainment and emergent media page 20-41
The promise of participatory media: Identifying the potential roles of influential content generators in prosocial strategic communication page 42-65
The social nature of online media and its effects on behaviors and attitudes page 66-83
How we talk and why it matters page 84-102
Strategic communication and U.S. national security affairs: Critical-cultural and Rhetorical perspectives page 103-124
Marketer-consumer language cooperation in strategic communication page 125-141
How marketing communications influence the formation of food habits prior to adulthood page 142-162
Social media and crisis communication: Explicating the social-mediated crisis communication model page 163-186
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