Includes bibliographical references and index.

Introduction: understanding consumers in the here, the now, and the tomorrow / Michael I. Norton, Derek D. Rucker, and Cait Lamberton -- Individual consumer decision making and behavior -- Consumer happiness and well-being / Cassie Mogilner and Michael I. Norton -- Attitude change and persuasion : past, present, and future / Zakary L. Tormala and Pablo Brol -- Consumer prediction : forecasted utility, psychological distance, and their intersection / Carey K. Morewedge and Hal E. Hershfield -- Consumer emotions / Eduardo B. Andrade -- Evolution and consumer behavior / Vladas Griskevicius and Kristina M. Durante -- Consumer neuroscience : revealing meaningful relationships between brain and consumer behavior / Hilke Plassmann and Uma R. Karmarkar -- Developmental consumer psychology : children in the twenty-first century / Lan Nguyen Chaplin and Paul M. Connell -- Consuming brands / Jill Avery and Anat Keinan -- User design through self-customization / Claudia Townsend, Ulrike Kaiser, and Martin Schreier -- Interpersonal and social consumer psychology -- Identity-signaling behavior / David Gal -- Coping research in the broader perspective : emotions, threats, mindsets and more / DaHee Han, Adam Duhachek, and Nidhi Agrawal -- Power and consumer behavior / Derek D. Rucker and Adam Galinsky -- Social hierarchy, social status and status consumption / David DuBois and Nailya Ordabayeva -- Word of mouth and interpersonal communication / Jonah Berger -- Gift giving / Morgan K. Ward and Cindy Chan -- Interpersonal influences in consumer psychology : when does implicit social influence arise? / Kirk Kristofferson and Katherine White -- Agency and communion as a framework to understand consumer behavior / Didem Kurt and Jeremy Frimer -- Online social interaction / Andrew Gershoff and Ashesh Mukherjee -- Societal structures -- Ethical consumption / Rebecca Walker Reczek and Julie R. Irwin -- Government efforts to aid consumer well-being : understanding federal health warnings and disclosures / Jeremy Kees, Scot Burton, and Craig Andrews -- Taxes and consumer behavior / Christopher Y. Olivola and Abigail B. Sussman -- Moral and political identity / Karen Page Winterich, Vikas Mittal, and Karl Aquino -- The consumer psychology of online privacy : insights and opportunities from behavioral decision theory / Leslie K. John -- Consumers and healthcare : the reluctant consumer / Janet A. Schwartz -- Social class and scarcity : understanding consumers who have less / Anuj K. Shah -- Why should we then share? collaborative consumption, from theoretical roots to new opportunities / Cait Lamberton -- Globalization, culture and consumer behavior / Carlos J. Torelli and Shirley Y.Y. Cheng.