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Customer relationship management : a databased approach / V. Kumar and Werner J. Reinartz [book] by
Material type: Text Text; Format: print
Publication details: Hoboken : John Wiley & Sons, 2006
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.5 K85C 2006.

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin [electronic resource] by Series: International series in quantitative marketing ; 18 | International series in quantitative marketing
Material type: Computer file Computer file; Format: electronic
Publication details: New York : Springer, 2008
Online access:
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.126 B52D 2008.

dBASE fir DOS for dummies by
Edition: พิมพ์ครั้งที่ 1
Material type: Text Text
Publication details: San Mateo, Calif: IDG.Books Worldwide, 1994
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: QA 76.9.D3 P34D 1994.

Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten & Matthew Housden by
Edition: 5 th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2014
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.126 T36P 2014.

Strategic electronic marketing : managing e-business / Brad Alan Keindl. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cleveland, Ohio : Thomson/South-Western, 2002
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.1265 K53S 2002.

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