Marketing management in Asia / Dawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789814455244
- HF 5415 I22M 2015
Contents:
Part I : Marketing strategy
Part II : Product positioning
Part III : Positoning via price, place, and promotion
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 I22M 2015 (Browse shelf(Opens below)) | Available | F067273 |
Total holds: 0
Includes idnex
Part I : Marketing strategy
Part II : Product positioning
Part III : Positoning via price, place, and promotion
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