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Strategic marketing : planning and control / Graeme Drummond, John Ensor
Material type:
TextSeries: Marketing series (London, England). StudentPublication details: Amsterdam : Butterworth Heinemann, 2001Edition: Third editionNotes: "Published in association with The Chartered Institute of Marketing."Description: xiii, 176 p. ; 24 cmISBN: - 9780750682718
- HF 5415.135 D78S 2001
Contents:
The strategic perspective -- Strategic analysis -- Formulation of strategy -- Contemporary issues in strategic marketing -- Teaching strategic marketing
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.135 D78S 2001 (Browse shelf(Opens below)) | Available | E104366 |
Total holds: 0
"Published in association with The Chartered Institute of Marketing."
Includes index
The strategic perspective -- Strategic analysis -- Formulation of strategy -- Contemporary issues in strategic marketing -- Teaching strategic marketing
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