Marketing research /
Cooper, Donald R.
Marketing research / [book] Donald R. Cooper - Boston : McGraw-Hill Irwin, 2006 - xix, 790 p : Col.ill ; 28 cm. + 1 CD-ROM
Includes glossary and index
0071115706
MARKETING
MARKETING RESEARCH
HF 5415.2 / C66M 2006
Marketing research / [book] Donald R. Cooper - Boston : McGraw-Hill Irwin, 2006 - xix, 790 p : Col.ill ; 28 cm. + 1 CD-ROM
Includes glossary and index
0071115706
MARKETING
MARKETING RESEARCH
HF 5415.2 / C66M 2006