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Kotler, Philip

Marketing for hospitality and tourism / [book] Philip Kotler, John Bower, James Makens - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2006 - xxiv, 932 p : ill. ; 25 cm.

Includes index

Understanding the hospitality and tourism marketing process Developing hospitality and tourism marketing opportunities and strategies Developing the hospitality and tourism marketing mix

ISBN: 0132017733 2106 Bht.

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING

LC Class. No.: TX 911.3.M3 / K67M 2006