Marketing for hospitality and tourism / Philip Kotler, John Bower, James Makens [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0132017733
- TX 911.3.M3 K67M 2006
Contents:
Understanding the hospitality and tourism marketing process
Developing hospitality and tourism marketing opportunities and strategies
Developing the hospitality and tourism marketing mix
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 5: General Shelves (ENGLISH): Q-T | TX 911.3.M3 K67M 2006 (Browse shelf(Opens below)) | Available | F057513 |
Total holds: 0
Includes index
Understanding the hospitality and tourism marketing process
Developing hospitality and tourism marketing opportunities and strategies
Developing the hospitality and tourism marketing mix
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