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Trout, Jack.

Differentiate or die : survival in our era of killer competition [book] - 2nd ed. - Hoboken, N.J. : Wiley, 2008 - x, 262 p. ; 24 cm.

Includes index

The tyrany of choice The creeping commoditization of categories Whatever happended to the unique selling proposition?

ISBN: 9780470223390 1090 Bht.

Subjects--Topical Terms:
MARKETING
ADVERTISING--BRAND NAME PRODUCTS
BRAND NAME PRODUCTS
COMPETITION

LC Class. No.: HF 5415 / T76D 2008