Differentiate or die : survival in our era of killer competition
Trout, Jack.
Differentiate or die : survival in our era of killer competition [book] - 2nd ed. - Hoboken, N.J. : Wiley, 2008 - x, 262 p. ; 24 cm.
Includes index
The tyrany of choice The creeping commoditization of categories Whatever happended to the unique selling proposition?
9780470223390 1090 Bht.
MARKETING
ADVERTISING--BRAND NAME PRODUCTS
BRAND NAME PRODUCTS
COMPETITION
HF 5415 / T76D 2008
Differentiate or die : survival in our era of killer competition [book] - 2nd ed. - Hoboken, N.J. : Wiley, 2008 - x, 262 p. ; 24 cm.
Includes index
The tyrany of choice The creeping commoditization of categories Whatever happended to the unique selling proposition?
9780470223390 1090 Bht.
MARKETING
ADVERTISING--BRAND NAME PRODUCTS
BRAND NAME PRODUCTS
COMPETITION
HF 5415 / T76D 2008