Differentiate or die : survival in our era of killer competition (Record no. 133024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01647nam a2200409 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090611s2008 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470223390 |
| Terms of availability | 1090 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | T76D 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 9 (RLIN) | 156839 |
| 245 10 - TITLE STATEMENT | |
| Title | Differentiate or die : survival in our era of killer competition |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 262 p. |
| Other physical details | ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The tyrany of choice |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The creeping commoditization of categories |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Whatever happended to the unique selling proposition? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 55933 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMPETITION |
| 9 (RLIN) | 46804 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 160356 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จินดา |
| Publisher | Swindon Book |
| Accession date | 050309/190309 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.นิตินัย (บริจาค) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0609 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0609 |
| ผู้วิเคราะห์รายการ | took 0609 |
| Cataloger's initials, CIN (RLIN) | kul 0612 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 26/06/2009 | 640.00 | HF 5415 T76D 2008 | B006897 | 27/06/2009 | 10/02/2017 | General Book |