Differentiate or die : survival in our era of killer competition (Record no. 133024)
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000 -LEADER | |
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fixed length control field | 01647nam a2200409 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170415123313.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090611s2008 nju eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470223390 |
Terms of availability | 1090 Bht. |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
-- | SPU-BK SPU-CHN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | T76D 2008 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Trout, Jack. |
9 (RLIN) | 156839 |
245 10 - TITLE STATEMENT | |
Title | Differentiate or die : survival in our era of killer competition |
Medium | [book] |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Hoboken, N.J. : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 262 p. |
Other physical details | ; |
Dimensions | 24 cm. |
449 #0 - DEPARTMENT | |
Department name | |
449 #0 - DEPARTMENT | |
Department name | |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The tyrany of choice |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The creeping commoditization of categories |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Whatever happended to the unique selling proposition? |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
9 (RLIN) | 34000 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ADVERTISING |
General subdivision | BRAND NAME PRODUCTS |
9 (RLIN) | 55933 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | BRAND NAME PRODUCTS |
9 (RLIN) | 51706 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | COMPETITION |
9 (RLIN) | 46804 |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rivkin, Steve, |
Dates associated with a name | 1947- |
9 (RLIN) | 160356 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | อ.จินดา |
Publisher | Swindon Book |
Accession date | 050309/190309 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | ดร.นิตินัย (บริจาค) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | niparat 0609 |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | took 0609 |
ผู้วิเคราะห์รายการ | took 0609 |
Cataloger's initials, CIN (RLIN) | kul 0612 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 26/06/2009 | 640.00 | HF 5415 T76D 2008 | B006897 | 27/06/2009 | 10/02/2017 | General Book |