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Fitzsimmons, James A.

Service management : operations,strategy,and informations / [book] James A. Fitzsimmons - 6th ed - Boston : McGraw-Hill, 2008 - xvi, 537 p. : ill. ; 25 cm.+ 1 CD-ROM

Part one Understanding services Part two Designing the service enterprise Part three Managing service operations

ISBN: 9780071263467

Subjects--Topical Terms:
SERVICE INDUSTRIES--MANAGEMENT

LC Class. No.: HD 9980.5 / F57S 2008