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Ferrell, O. C.

Marketing management strategies / [book] O C Ferrell - 5th ed. - Australia : South-Western, Cengage Learning, 2011 - xxii, 746 p. : ill ; 26 cm.

Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning

ISBN: 9780538467445

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF 5415.13 / F47M 2011