Marketing management strategies / (Record no. 152278)
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000 -LEADER | |
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fixed length control field | 00904nam a2200265 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170210211602.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110803s2011 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780538467445 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
-- | SPU-CHN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.13 |
Item number | F47M 2011 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ferrell, O. C. |
9 (RLIN) | 88041 |
245 10 - TITLE STATEMENT | |
Title | Marketing management strategies / |
Statement of responsibility, etc. | O C Ferrell |
Medium | [book] |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Australia : |
Name of publisher, distributor, etc. | South-Western, Cengage Learning, |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 746 p. : |
Other physical details | ill ; |
Dimensions | 26 cm. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing in today's economy |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Strategic marketing planning |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing ethics and social responsibility in strategic planning |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
General subdivision | MANAGEMENT |
9 (RLIN) | 34112 |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartline, Michael D. |
9 (RLIN) | 88043 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | took 0811 |
ผู้วิเคราะห์รายการ | took 0811 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 03/08/2011 | 0.00 | HF 5415.13 F47M 2011 | B007710 | 03/08/2011 | 10/02/2017 | General Book |