Normal view MARC view ISBD view

Evans, Dave, 1956-

Social media marketing : The next generation of business engagement / [book] Dave Evans, Jake McKee - Indianapolis, Indiana : Wiley, 2010 - xix, 388 p. ; 23 cm.

Includes appendix

ISBN: 9780470634035

Subjects--Topical Terms:
INTERNET MARKETING
SOCIAL MEDIA--MARKETING
SOCIAL MARKETING
CUSTOMER RELATIONS

LC Class. No.: HF 5415.1265 / E92S 2010