Social media marketing :
Barker, Melissa S.
Social media marketing : a strategic approach [book] Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher - Mason, OH : South-Western Cengage Learning. 2013 - xv, 380 p. : ill.; 28 cm.
Includes bibliographical references and index.
Introduction to mass communication theory The era of mass society and mass culture From limited-effects to critical cultural theories : ferment in the field Moving beyond limited effects : focus on functionalism and children
9780495902904 420 Bht
INTERNET MARKETING--TEXTBOOKS
VIRAL MARKETING--TXTBOOKS
HF 5415.1265 / B37S 2013
Social media marketing : a strategic approach [book] Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher - Mason, OH : South-Western Cengage Learning. 2013 - xv, 380 p. : ill.; 28 cm.
Includes bibliographical references and index.
Introduction to mass communication theory The era of mass society and mass culture From limited-effects to critical cultural theories : ferment in the field Moving beyond limited effects : focus on functionalism and children
9780495902904 420 Bht
INTERNET MARKETING--TEXTBOOKS
VIRAL MARKETING--TXTBOOKS
HF 5415.1265 / B37S 2013