Social media marketing : (Record no. 163010)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01826nam a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130513s2013 caum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495902904 |
| Terms of availability | 420 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | B37S 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barker, Melissa S. |
| 9 (RLIN) | 195632 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing : |
| Remainder of title | a strategic approach |
| Statement of responsibility, etc. | Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning. |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 380 p. : |
| Other physical details | ill.; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to mass communication theory |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The era of mass society and mass culture |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | From limited-effects to critical cultural theories : ferment in the field |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Moving beyond limited effects : focus on functionalism and children |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| Form subdivision | TEXTBOOKS |
| 9 (RLIN) | 195633 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | VIRAL MARKETING |
| Form subdivision | TXTBOOKS |
| 9 (RLIN) | 195634 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker, Donald I. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bormann, Nicholas F. |
| 9 (RLIN) | 195635 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neher, Krista E. |
| 9 (RLIN) | 195636 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | นานาชาติ |
| Publisher | ศูนย์หนังสือม.ธรรมศาสตร์ |
| Accession date | 271114 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0513 |
| ผู้วิเคราะห์รายการ | pim 0513 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1114 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/11/2014 | 3411.00 | HF 5415.1265 B37S 2013 | F065740 | 09/07/2015 | 10/02/2017 | General Book | |||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 16/05/2013 | 630.00 | HF 5415.1265 B37S 2013 | BG001801 | 09/07/2015 | 10/02/2017 | General Book | C.1 | ||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 31/01/2014 | 630.00 | HF 5415.1265 B37S 2013 | BG001810 | 09/07/2015 | 10/02/2017 | General Book | C.2 |