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Hooley, Graham

Marketing Strategy & Competitive Positioning / Graham Hooley...[and others] - 6th ed. - Harlow : Pearson Education, 2017 - xv, 569 p. : ill. ; 27 cm.

Marketing Strategy Competitive Market Analysis Identifying Current and Future Competitive Positions Competitive Positioning Strategies Implementing the Strategy

ISBN: 9781292017310 1660

Subjects--Topical Terms:
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY

LC Class. No.: HF 5415.127 / H66M 2017