Marketing Strategy & Competitive Positioning /
Hooley, Graham
Marketing Strategy & Competitive Positioning / Graham Hooley...[and others] - 6th ed. - Harlow : Pearson Education, 2017 - xv, 569 p. : ill. ; 27 cm.
Marketing Strategy Competitive Market Analysis Identifying Current and Future Competitive Positions Competitive Positioning Strategies Implementing the Strategy
9781292017310 1660
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY
HF 5415.127 / H66M 2017
Marketing Strategy & Competitive Positioning / Graham Hooley...[and others] - 6th ed. - Harlow : Pearson Education, 2017 - xv, 569 p. : ill. ; 27 cm.
Marketing Strategy Competitive Market Analysis Identifying Current and Future Competitive Positions Competitive Positioning Strategies Implementing the Strategy
9781292017310 1660
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY
HF 5415.127 / H66M 2017